Endian - Dream Machine
Endian - Dream Machine
Spend a day in the shoes of Foxes as she tours the UK, eating cake and selling out venues. ‘Foxes on Tour - A Day in the Life’ by Kristian Young.
Love this promo.
Welcome to the first in my ‘New Video’ pick for this week, a new blog update I will be producing. This weeks video comes from Tinie Tempah for the track Trampolines.
Director: Tim Mattia
Client: Tinie Tempah ft 2 Chainz (produced by DIPLO)
Production by: Agile Films / Amber Millington
DP: Dan Clark
As one of my favourite current directors in the music video scene, there might be a little bias to my first pick of this week, and true to to from Mattia has smashed it on his newest promo for the figure head of the British rap scene.
Sharp, clean use of typography flows throughout to enhance his signature Black and White colour space. Somehow Mattia manages to take Tempah’s vocal solo performance throughout the 4:05 runtime without a second of boredom. Largely due to its pacey cuts and engaging macro close up shots that feature kittens, skin stamps and some intriguing street dancers.
After a short spell away from the limelight, this track / video package is everything he needs to jump back on top of his game. Furthermore, Mattias switch from more alternative artists such as You Me at Six, Marilyn Manson and Young Guns is a refreshing new direction, following directors such as A.G Rojas and Tim Brown to create the newest video for Tempah.
Macklemore & Ryan Lewis - Cant Hold Us. Shot on RED, DP Jason Koenig
Note from Ryan Lewis (Regarding Music Video for Macklemore & Ryan Lewis - Cant Hold Us:
It seems like when a music video comes out, the title that receives all of the credit and travels with a film is that of the director. It’s as though the director is the “artist” or “creator” of the music video, when in reality a music video is first a written treatment, produced (putting together ingredients like actors and locations), shot and directed, cut on the editing board and finally color graded. The music might be fine tuned and scored specifically for that film. There are so many variables that are completely equal if not sometimes more complicated than directing, it’s a shame that so much credit comes down to whoever fulfills that position. A director wouldn’t have shit to direct without a producer. A producer would have nothing to produce without a writer, and so forth.
For our team, I think it’s even more complicated because roles tend to cross over. We simply don’t work within the conventional hierarchy of the film industry (director, producer, etc.) Sure, people have concrete pre-defined roles based on their expertise, but our team has the remarkable ability to wear multiple hats. Can’t Hold Us was a video that showcased this well.
After three months of shooting, finally getting to those last few frames where you reveal the credits, it’s a tense moment. There isn’t exactly a sensible way to do it, if we’re trying to fit people into classic film roles. It leads me to the point that although we do our best to give people titles, this was a video fully created by seven individuals at the forefront. Take any of those people out of the equation, you’d be watching a very different video. I write this in hopes that you don’t fall under the illusion that one person creates a music video, particularly at the Macklemore camp. We are constantly challenging and enhancing each others ideas and I take pride in believing that’s the reason we make great videos. - Ryan Lewis”